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Resultados 1-10 de 13.

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IconosTítuloAutorAño del DocumentoFormato Mimetype
IJPE-Karray_MH_Zaccour.pdf.jpgAssessing the Profitability of Cooperative Advertising Programs in Competing ChannelsKarray, Salma; Martín-Herrán, Guiomar; Zaccour, Georges2017application/pdf
IJPE_2016_Salma_SP.pdf.jpgCooperative Advertising for Competing Manufacturers: The Impact of Long-Term Promotional EffectsKarray, Salma; Martín-Herrán, Guiomar; Sigué, Simon-Pierre2017application/pdf
ArguedasCaboMartinHerranFinal.pdf.jpgOptimal Pollution Standards and Non-Compliance in a Dynamic FrameworkArguedas, Carmen; Cabo, Francisco; Martín-Herrán, Guiomar2017application/pdf
JBR-Cooperative Advertising rates-July21-2016.pdf.jpgAn Integrative Framework of Cooperative Advertising: Should Manufacturers Continuously Support Retailer Advertising?.Martín-Herrán, Guiomar; Sigué, Simon-Pierre2017application/pdf
Advertising Scheduling in Channels_April_26_2017.pdf.jpgRetailer and Manufacturer Advertising Scheduling in a Marketing ChannelMartín-Herrán, Guiomar; Sigué, Simon-Pierre2017application/pdf
Cabo_Martin-Herran_Martinez-Garcia_rev.pdf.jpgUnbounded Growth in the Ramsey Model with Non-Constant DiscountingCabo, Francisco; Martín-Herrán, Guiomar; Martínez-García, María Pilar2016application/pdf
Cabo_MartinHerran_MartinezGarcia_FINAL.pdf.jpgA Note on the Stability of Fully-Endogenous Growth with Increasing Returns and Exhaustible ResourcesCabo, Francisco; Martín-Herrán, Guiomar; Martínez-García, María Pilar2016application/pdf
Benchekroun_MartinHerran_Revised_November_11_2015.pdf.jpgThe Impact of Foresight in a Transboundary Pollution GameBenchekroun, Hassan; Martín-Herrán, Guiomar2016application/pdf
MartinHerran_Sigue_Revised2.pdf.jpgTrade Deals and/or On-Package CouponsMartín-Herrán, Guiomar; Sigué, Simon-Pierre2015application/pdf
Martin-Herran-Taboubi_second_revision.pdf.jpgPrice Coordination in Distribution Channels: A Dynamic PerspectiveMartín-Herrán, Guiomar; Taboubi, Sihem2015application/pdf

Resultados 1-10 de 13.

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