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IconosTítuloAutorAño del DocumentoFormato Mimetype
DeGiovanni_et_al_EJOR.pdf.jpgVendor Management Inventory with Consignment contracts and the benefits of cooperative advertisingDe Giovanni, Pietro; Karray, Salma; Martín-Herrán, Guiomar2019application/pdf
IJPE-Karray_MH_Zaccour.pdf.jpgAssessing the Profitability of Cooperative Advertising Programs in Competing ChannelsKarray, Salma; Martín-Herrán, Guiomar; Zaccour, Georges2017application/pdf
IJPE_2016_Salma_SP.pdf.jpgCooperative Advertising for Competing Manufacturers: The Impact of Long-Term Promotional EffectsKarray, Salma; Martín-Herrán, Guiomar; Sigué, Simon-Pierre2017application/pdf
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