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IconosTítuloAutorAño del DocumentoFormato Mimetype
IJPE_2016_Salma_SP.pdf.jpgCooperative Advertising for Competing Manufacturers: The Impact of Long-Term Promotional EffectsKarray, Salma; Martín-Herrán, Guiomar; Sigué, Simon-Pierre2017application/pdf
JBR-Cooperative Advertising rates-July21-2016.pdf.jpgAn Integrative Framework of Cooperative Advertising: Should Manufacturers Continuously Support Retailer Advertising?.Martín-Herrán, Guiomar; Sigué, Simon-Pierre2017application/pdf
Advertising Scheduling in Channels_April_26_2017.pdf.jpgRetailer and Manufacturer Advertising Scheduling in a Marketing ChannelMartín-Herrán, Guiomar; Sigué, Simon-Pierre2017application/pdf
MartinHerran_Sigue_Revised2.pdf.jpgTrade Deals and/or On-Package CouponsMartín-Herrán, Guiomar; Sigué, Simon-Pierre2015application/pdf

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