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Por favor, use este identificador para citar o enlazar este ítem: http://uvadoc.uva.es/handle/10324/22954
Título: Learning and relationship orientation: an empirical examination in European museums
Autor: Garrido Samaniego, María José
Camarero Izquierdo, María del Carmen
Año del Documento: 2014
Editorial: Wiley
Descripción: Producción Científica
Documento Fuente: International Journal of Nonprofit and Voluntary Sector Marketing, Volume 19, Issue 2, 2014, p. 92–109
Resumen: The purpose of this paper is to assess the interrelations between learning orientation, innovation strategy, relationship orientation and economic and social performance in the management of cultural organizations such as museums. We first provide a review of the literature addressing the main constructs involved in the research: learning orientation, innovation, relationship orientation and performance and we detail the model’s hypotheses reflecting the interrelations amongst the proposed variables. Building on extensive literature, a model is developed and empirically tested using survey data collected from 491 European museums in Spain, France, Italy and the United Kingdom. Data are analyzed through structural equation modelling. In the present study, evidence is found to support the positive and significant link between learning orientation and internal (organizational innovation) as well as external (relationship orientation) changes in museums. Further, we find that organizational innovation and relationship orientation aid the introduction of greater technological developments in these organizations. We also find evidence to support the idea that learning orientation, innovation strategy and relationship orientation impact the economic and social performance of museums. Findings clearly show that achieving organizational objectives through learning processes necessarily entails the introduction of internal changes –innovation-, and external relationships –relationship orientation.
Palabras Clave: Museos
Patrimonio cultural
ISSN: 1465-4520
Revisión por Pares: SI
DOI: 10.1002/nvsm.1490
Patrocinador: Ministerio de Economía, Industria y Competitividad (SEJ2007-67095/ECON)
Version del Editor: http://onlinelibrary.wiley.com/doi/10.1002/nvsm.1490/abstract
Propietario de los Derechos: © John Wiley & Sons
Idioma: eng
URI: http://uvadoc.uva.es/handle/10324/22954
Derechos: info:eu-repo/semantics/openAccess
Aparece en las colecciones:DEP53 - Artículos de revista

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