RT info:eu-repo/semantics/article
T1 Engagement of politicians and citizens in the cyber campaign on Facebook: a comparative analysis between Mexico and Spain
A1 Muñiz, Carlos
A1 Campos Domínguez, Eva María
A1 Saldierna Salas, Alma Rosa
A1 Dader, José Luis
K1 Election campaigns; Internet; Facebook; political engagement; Spain; Mexico
AB This study explores the use of Facebook by political actors in election campaigns, establishing the extent to which candidates, parties and citizens engaged in online participation through different online tools provided by this social networking site. A comparative content analysis of the Facebook pages of the main candidacies in the election campaigns in Spain (Castilla y León) and Mexico (Nuevo León) in 2015 was carried out. The results reveal a positive relationship between types of engagement, especially in the Mexican campaign, where politicians and users score systematically higher in all variables measuring engagement. However, results also indicate that the citizen engagement was of higher quality/intensity in the Spanish campaign.
SN 2158-2041
YR 2017
FD 2017
LK http://uvadoc.uva.es/handle/10324/40409
UL http://uvadoc.uva.es/handle/10324/40409
LA spa
NO Carlos Muñiz , Eva Campos-Domínguez , Alma Rosa Saldierna & José Luis Dader (2017): Engagement of politicians and citizens in the cyber campaign on Facebook: a comparative analysis between Mexico and Spain, Contemporary Social Science, DOI: 10.1080/21582041.2017.1367832
NO Producción Científica
DS UVaDOC
RD 20-abr-2024