RT info:eu-repo/semantics/article
T1 Rum, Business and Society in Cuba, 1832-1965
A1 Moreno Lázaro, Javier
K1 Ron - Industria - Cuba - Siglo XIX-XX
K1 Rum
K1 Cuban business
K1 Social capital
K1 Entrepreneurship
K1 5506.06 Historia de la Economía
K1 3309.01 Bebidas Alcohólicas
AB This article maintains the hypothesis that Cuba was able to become one of the world’s biggest rum producers thanks to the external economics provided by its social capital. In fact, Cuban rum producers had to face Spanish commercial tariffs first, and then those of the US. It was only thanks to the social and economic networks built by Catalonian producers in the industrial districts that they created that rum firms could reduce their costs and become competitive. Additionally, both commercial restrictions and high internal transaction costs pushed these firms toward greater horizontal and vertical integration. As a result of this process, in 1959 Havana Club and Bacardí were two of the most powerful beverage firms in the world. This study tries to identify the founders, origin, organization and strategies of  great non-sug-ar Cuban companies which are not very well known in historiography.
PB Universidad de Barcelona. Departament d'Història i Institucions Econòmiques
SN 1132-7200
YR 2016
FD 2016
LK https://uvadoc.uva.es/handle/10324/63628
UL https://uvadoc.uva.es/handle/10324/63628
LA eng
NO Revista de Historia Industrial, 2016, vol.25, n. 63. p.13-48.
NO Producción Científica
DS UVaDOC
RD 22-may-2024