TY  - JOUR 
AU  - Rodríguez Escudero, Ana Isabel
AU  - Carbonell, Pilar
PY  - 2018
SN  - 0737-6782
UR  - http://uvadoc.uva.es/handle/10324/39050
AB  - Although team boundary spanning is conducive to achieving new product (NP) competitive advantage, these actions may not always deliver the expected performance. The current study makes an initial attempt to examine factors that undermine team boundary...
LA  - eng
PB  - Wiley
KW  - Marketing - Aspecto psicológico
KW  - Marketing - Investigación
TI  - The Dark Side of Team Social Cohesion in NPD Team Boundary Spanning
DO  - 10.1111/jpim.12473
ER  -