TY  - JOUR 
AU  - Camarero Izquierdo, María Carmen
AU  - San José Cabezudo, Rebeca
AU  - Jiménez Torres, Nadia
AU  - San Martín Gutíerrez, Sonia
PY  - 2019
SN  - 0736-3761
UR  - http://uvadoc.uva.es/handle/10324/39052
AB  - Purpose.- This paper attempts to understand the extent to which the effect of motivations on purchase intention varies for diverse segments of video gamers (depending on their personality).
Design/Methodology.- Information was collected from 511...
LA  - eng
PB  - Emerald
KW  - Consumidores - Conducta
KW  - Videojuegos
KW  - Marketing
KW  - Videojuegos
KW  - Consumidores
TI  - What kind of video gamer are you?
DO  - 10.1108/JCM-06-2017-2249
ER  -