TY  - JOUR 
AU  - González Fernández, Cristina
AU  - Martínez Sanz, Raquel
PY  - 2018
UR  - https://uvadoc.uva.es/handle/10324/65126
AB  - Influencers, thanks to their ability to connect with the public, have revolutionized brand communication,
making it less invasive and at the same time attractive and dynamic. This research explores the behavior
followed by the main Spanish fashion...
LA  - eng
TI  - Fashion Influencers and Instagram. A quasi-perfect binomial
DO  - https://doi.org/10.24434/j.scoms.2018.02.015
ER  -