TY  - JOUR 
AU  - Martín Herrán, Guiomar
AU  - Sigué, Simon-Pierre
PY  - 2015
UR  - http://uvadoc.uva.es/handle/10324/27719
AB  - The selection of either a pull or a push price promotion has mainly been investigated in contexts where manufacturers offer deals to consumers at the time of purchase or other trade deals toretailers. This paper extends this framework to where...
LA  - eng
TI  - Trade Deals and/or On-Package Coupons
ER  -