TY  - JOUR 
AU  - Martín Herrán, Guiomar
AU  - Sigué, Simon-Pierre
PY  - 2019
UR  - http://uvadoc.uva.es/handle/10324/37927
AB  - While it is well-established that travel costs impact on customer preference toward local service providers, research about how this situation affects competitive marketing strategies remains sparse. This paper investigates, in a local market with two...
LA  - spa
TI  - Offensive and Defensive Marketing in Spatial Competition
DO  - doi:10.1177/1094670518819853
ER  -