TY - JOUR AU - Martín Herrán, Guiomar AU - Taboubi, Sihem PY - 2019 SN - 0884-8289 UR - http://uvadoc.uva.es/handle/10324/37935 AB - In this chapter, we study the pricing strategies of firms in a multi-product diffusion model where we use a new formalization of the price effects. More particularly, we introduce the impact of prices on one of the factors that affect the diffusion... LA - eng PB - Springer TI - On the Modelling of Price Effects in the Diffusion of Optional Contingent Products DO - 10.1007/978-3-030-19107-8 ER -