TY - JOUR AU - Camarero Izquierdo, María Carmen AU - Rodríguez Pinto, Javier AU - San José Cabezudo, Rebeca PY - 2018 SN - 0736-5853 UR - http://uvadoc.uva.es/handle/10324/39045 AB - This research explores how digital publications may be turned into something more than just a meeting point for people who are seeking information and may become a latent community. The paper proposes that the network of editors, followers, and... LA - eng PB - Elsevier KW - Libros electrónicos KW - Redes sociales KW - Fidelización KW - Publicaciones digitales KW - Identidad TI - Latent communities of digital publications: The role of editors, followers, and advertisers DO - 10.1016/j.tele.2018.02.001 ER -