TY  - JOUR 
AU  - Antón Martín, María del Carmen
AU  - Camarero Izquierdo, María Carmen
AU  - Lashkova, Margarita
PY  - 2019
UR  - http://uvadoc.uva.es/handle/10324/39057
AB  - Purpose. The objective of this work is to examine the dual effect of sensory experiences on customer behaviour in the context of retailing. Based on the theoretical framework of the optimal stimulation level theory, the authors propose that sensory...
LA  - eng
PB  - Emerald
KW  - Consumidores - Conducta
KW  - Marketing - Investigación
KW  - Fidelización
KW  - Experiencia sensorial
KW  - Exploración diversificada
TI  - Dual effect of sensory experience: engagement versus diversive exploration
ER  -