Telkomtelstra Communication Strategies for Development in Promoting Sustainable Development Goals

Abstract

Sustainable Development Goals (SDGs) are the blueprint consisting of 17 goals to achieve a better and more sustainable future. Telkomtelstra is a joint venture telecommunication company that manifests its commitment by implementing a development communication strategy to spread SDGs to its employees and consumers. This study employed a descriptive qualitative method by conducting interviews with Michelle Marietta Secoa, Telkomtelstra Corporate Engagement Junior Specialist, and a literature review on various sources. The results indicate that Telkomtelstra applied media-based strategies, instructional design strategies, participatory strategies, and marketing strategies to promote SDG values. These strategies need to be developed using social media to make them more effective. Other companies can adopt these strategies to achieve SDGs by 2030.