RT info:eu-repo/semantics/article T1 The Combinations of Market and Non-Market Strategies That Facilitates Family Firm Survival A1 Basco, Rodrigo A1 Rodríguez Escudero, Ana Isabel A1 Martín Cruz, Teresa Natalia A1 Barros Contreras, Ismael Segundo K1 Empresas familiares K1 Gestión de empresas K1 Family business K1 Empresa familiar K1 Family firm survival K1 Supervivencia de la compañia familiar K1 Non-market strategy K1 Estrategia de no-mercado K1 Market strategy K1 Estrategia de mercado K1 Estrategia de empresa familiar K1 Family business strategy K1 5311 Organización y Dirección de Empresas AB Even though family firms are characterized by an overlap between thefamily and business systems, family business research has focused separatelyon how family firms compete (i. e., strategic behavior) and how families areinvolved their firms (i. e., types of family orientation). With the aim of closingthis research gap, we draw on the heterogeneity principle of family firms and theequifinality principle of the configurative approach to conjecture that familyfirms can successfully adjust their strategic behavior and family businessorientation in a variety of ways to enhance their likelihood of survival. Wefollow a sample of Spanish family firms over an 11-year period (2004–2015) totest our model. Based on the Kaplan–Meier survival estimator and the Coxproportional hazard model, we find that survival likelihood is higher when firmscombine a differentiation strategy with a business-first or a family-enterprisefirst orientation or when firms follow a low-cost strategy with a family-firstorientation. PB De Gruyter SN 2157-5665 YR 2020 FD 2020 LK http://uvadoc.uva.es/handle/10324/45476 UL http://uvadoc.uva.es/handle/10324/45476 LA eng NO Entrepreneurship Research Journal, 2020. NO Producción Científica DS UVaDOC RD 29-may-2024