RT info:eu-repo/semantics/article T1 Free software meets Facebook: Placing digital platforms’ usage by free culture communities A1 Calvo Miguel, Dafne K1 Digital communication K1 Informational capitalism K1 Political economy K1 Information ecology K1 Technopolitics K1 Social movements K1 Free culture K1 Digital activism K1 Free software K1 Digital plataforms K1 5902.04 Política de Comunicaciones K1 6308 Comunicaciones Sociales AB The use of digital platforms in social movements has given the Internet a central role in analyzing activism over the last decade. However, social networks’ potential for social change has to be analyzed critically and take complex economic and political contexts where actors remain unequally powerful into consideration. Through a combined methodology, this article explores the tensions of free culture communities in Spain when using proprietary digital platforms. These communities include 1651 platforms, of which 1162 are proprietary, and 489 are free. They describe a complex ecology in which they use proprietary platforms or free alternatives depending on their ultimate goals. The logic of technological corporations is notably imposed when communities aim to communicate with outsiders as commercial social networks attract a significantly greater number of users. PB Sage Journals SN 1461-7315 YR 2020 FD 2020 LK https://uvadoc.uva.es/handle/10324/66465 UL https://uvadoc.uva.es/handle/10324/66465 LA eng NO New Media & Society, 24(5), 1076-1096. NO Producción Científica DS UVaDOC RD 19-may-2024