TY  - JOUR 
AU  - Karray, Salma
AU  - Martin-Herran, Guiomar
PY  - 2024
SN  - 0969-6016
UR  - https://uvadoc.uva.es/handle/10324/61893
AB  - This paper investigates the impact of decision timing for pricing and marketing efforts in a supply chain led by competing manufacturers. We develop and solve six games to consider the scenarios (games) where prices and marketing efforts (ME) are...
LA  - spa
TI  - The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers
DO  - 10.1111/itor.13094
ER  -