TY  - JOUR 
AU  - Temprano García, Víctor
AU  - Pérez Fernández, Héctor
AU  - Rodríguez Pinto, Javier
AU  - Rodríguez Escudero, Ana Isabel
AU  - Barros Contreras, Ismael Segundo
PY  - 2023
SN  - 0148-2963
UR  - https://uvadoc.uva.es/handle/10324/59254
AB  - Literature has recently increased its attention on brand management in family firms. Blurring boundaries between family and business, divergent interests of family and non-family members, or a peculiar strategic decision-making framework in which the...
LA  - eng
PB  - Elsevier
KW  - Economía
KW  - Family Business
KW  - Business & Economics
KW  - Family business branding
KW  - Brand orientation
KW  - Socioemotional wealth
KW  - Marca de empresa familiar
KW  - Orientación de marca
KW  - Riqueza socioemocional
TI  - How to build a brand-oriented family firm: The impact of socioemotional wealth (SEW) dimensions
DO  - 10.1016/j.jbusres.2023.113929
ER  -