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Discovering service‐dominant logic in museums through the mind of managers

Camarero Izquierdo, María Carmen

; Garrido Samaniego, María José

; Redondo Carretero, María

; Vicente Hernández, Eva

(2025)

Social and financial signalling to increase fundraising revenue in Museums

Camarero Izquierdo, María Carmen

; Garrido Samaniego, María José

; Vicente Hernández, Eva

(2023)

Does it pay off for museums to foster creativity? The complementary effect of innovative visitor experiences

Camarero Izquierdo, María Carmen

; Garrido Samaniego, María José

; Vicente Hernández, Eva

(2019)

Relationship marketing in museums: influence of managers and mode of governance

Camarero Izquierdo, María Carmen

; Garrido Samaniego, María José

; Vicente Hernández, Eva

; Redondo Carretero, María

(2019)

Achieving effective visitor orientation in European museums. Innovation versus custodial

Camarero Izquierdo, María Carmen

; Garrido Samaniego, María José

; Vicente Hernández, Eva

(2015)