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Retailer and Manufacturer Advertising Scheduling in a Marketing Channel

Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2017)

Cooperative Advertising for Competing Manufacturers: The Impact of Long-Term Promotional Effects

Karray, Salma; Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2017)

An Integrative Framework of Cooperative Advertising: Should Manufacturers Continuously Support Retailer Advertising?.

Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2017)