Buscar

Mostrando ítems 1-2 de 2

Demand-enhancing services for tangible products in a distribution system with online and off-line channels

Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2021)

Cooperative advertising in competing supply chains and the long-term effects of retail advertising

Karray, Salma; Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2021)