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Managing advertising investments in marketing channels

Karray, Salma; Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2022)

The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing

Karray, Salma; Martín Herrán, Guiomar

(2022)

Cooperative advertising in competing supply chains and the long-term effects of retail advertising

Karray, Salma; Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2021)

The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers

Karray, Salma; Martín Herrán, Guiomar

(2021)

Pricing of demand-related products: Can ignoring cross-category effect be a smart choice?

Karray, Salma; Martín Herrán, Guiomar

; Zaccour, Georges (2020)

Vendor Management Inventory with Consignment contracts and the benefits of cooperative advertising

De Giovanni, Pietro; Karray, Salma; Martín Herrán, Guiomar

(2019)

Fighting store brands through the strategic timing of pricing and advertising decisions

Karray, Salma; Martín Herrán, Guiomar

(2019)

Assessing the Profitability of Cooperative Advertising Programs in Competing Channels

Karray, Salma; Martín Herrán, Guiomar

; Zaccour, Georges (2017)

Cooperative Advertising for Competing Manufacturers: The Impact of Long-Term Promotional Effects

Karray, Salma; Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2017)