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Author Martín Herrán, Guiomar (4)

Sigué, Simon-Pierre (4)

Karray, Salma (2)Date Issued 2022 (1)2021 (2)2020 (1)Formato application/pdf (4)... View More

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SCIENTIFIC PRODUCTION
Departamentos
Dpto. Economía Aplicada
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SCIENTIFIC PRODUCTION
Departamentos
Dpto. Economía Aplicada
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Managing advertising investments in marketing channels

Karray, Salma; Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2022)

Demand-enhancing services for tangible products in a distribution system with online and off-line channels

Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2021)

Cooperative advertising in competing supply chains and the long-term effects of retail advertising

Karray, Salma; Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2021)

Manufacturer defensive and offensive advertising in competing distribution channels

Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2020)

Universidad de Valladolid

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