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Managing advertising investments in marketing channels

Karray, Salma; Martín Herrán, Guiomar

; Sigué, Simon Pierre (2022)

The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing

Karray, Salma; Martín Herrán, Guiomar

(2022)

Managing the Smiley Face Scale Used by Booking.com in an Ordinal Way

González del Pozo, Raquel

; García Lapresta, José Luis

(2021)

An extension of Majority Judgment to non-uniform qualitative scales

García Lapresta, José Luis

; Marques Pereira, Ricardo Alberto (2021)

A multi-criteria procedure in new product development using different qualitative scales

García Lapresta, José Luis

; Moreno Albadalejo, Pablo; Pérez Román, David

; Temprano García, Víctor

(2021)

Clustering and country destination performance at a global scale: Determining factors of tourism competitiveness

Gómez Vega, Mafalda

; Herrero Prieto, Luis César

; Valdivia López, Marcos (2021)

On the relationships between some games associated with SUOWA and Semi-SUOWA operators

Llamazares Rodríguez, Bonifacio

(2021)

On coincidence of feedback and global Stackelberg equilibria in a class of differential games

Martín Herrán, Guiomar

; Rubio, Santiago J. (2021)

Equilibrium strategies in a multiregional transboundary pollution differential game with spatially distributed controls

Frutos Baraja, Francisco Javier de

; López Pérez, Paula María

; Martín Herrán, Guiomar

(2021)

Enforcing regulatory standards in stock pollution problems

Arguedas, Carmen; Cabo García, Francisco José

; Martín Herrán, Guiomar

(2020)

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