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Now showing items 1-10 of 131

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Managing advertising investments in marketing channels

Karray, Salma; Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2022)

The Importance of different forms of social capital for happiness in Europe: A Multilevel Structural Equation Model (GSEM)

Gómez Balcácer, Lucía; Somarriba Arechavala, María Noelia

; Gómez Costilla, Patricia

(2022)

A family of distances for preference–approvals

Albano, Alessandro; García Lapresta, José Luis

; Plaia, Antonella; Sciandra, Mariangela (2022)

The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing

Karray, Salma; Martín Herrán, Guiomar

(2022)

Cooperation in a Dynamic Setting with Asymmetric Environmental Valuation and Responsibility

Cabo García, Francisco José

; Tidball, Mabel (2021)

Demand-enhancing services for tangible products in a distribution system with online and off-line channels

Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2021)

Managing the Smiley Face Scale Used by Booking.com in an Ordinal Way

González del Pozo, Raquel

; García Lapresta, José Luis

(2021)

Cooperative advertising in competing supply chains and the long-term effects of retail advertising

Karray, Salma; Martín Herrán, Guiomar

; Sigué, Simon-Pierre (2021)

Clustering and country destination performance at a global scale: Determining factors of tourism competitiveness

Gómez Vega, Mafalda

; Herrero Prieto, Luis César

; Valdivia López, Marcos (2021)

An extension of Majority Judgment to non-uniform qualitative scales

García Lapresta, José Luis

; Marques Pereira, Ricardo Alberto (2021)

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