Distribution company Business Plan

Abstract

The aim of this document is to develop a business plan for a distribution company located in Spain called Eurosystems, whose intention is to purchase products from a Latvian confectionary company called Laima and export those products to the Spanish market. The products exported will be two chocolate bar selections: Tagad selection and Gourmet selection. First one is targeting a young and familiar customer who is seeking a day to day product, while the second one is targeting a more mature customer who wants to treat himself or other person with a good quality imported chocolate bar. The product will first penetrate the market through intensive (supermarkets and hypermarkets) and selective (delicatessen shops) distribution, and from the 21th month Eurosystems will also use exclusive distribution by opening a new Laima shop in Madrid capital city. Eurosystems aims to keep Laima’s brand image, packaging as well as its philosophy during every stage of the project and every aspect of the business, in special the promotion strategy and public message.