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Assessing the Profitability of Cooperative Advertising Programs in Competing Channels	367

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IJPE-Karray_MH_Zaccour.pdf	502

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Assessing the Profitability of Cooperative Advertising Programs in Competing Channels	93

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IJPE-Karray_MH_Zaccour.pdf	30

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April 2024	7
May 2024	8
June 2024	5
July 2024	9
August 2024	24
September 2024	27
October 2024	13

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September 2024

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October 2024

3
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