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Título
Latent communities of digital publications: The role of editors, followers, and advertisers
Año del Documento
2018
Editorial
Elsevier
Descripción
Producción Científica
Documento Fuente
Telematics and informatics, August 2019, vol. 35, Issue 5, p. 1176-1189
Zusammenfassung
This research explores how digital publications may be turned into something more than just a meeting point for people who are seeking information and may become a latent community. The paper proposes that the network of editors, followers, and advertisers of digital publications determine the user sense of community towards the publication. While the pattern of connections among editors and followers reinforces the sense of community, advertisers act as intruders who weaken the feasibility of building a community. Data were collected from followers of digital publications. The dynamics of the sense of community is described as a process in which informational value and identification are essential to nurturing readers’ soft or hard commitment. Findings indicate that the strong ties between editors and followers as well as the diversity positively impacts on informational value and identification, whereas advertising intrusiveness diminishes the informational value.
Materias (normalizadas)
Libros electrónicos
Redes sociales
Fidelización
Materias Unesco
6307.07 Tecnología y Cambio Social
Palabras Clave
Publicaciones digitales
Identidad
ISSN
0736-5853
Revisión por pares
SI
Patrocinador
Junta de Castilla y León (proyecto VA001B10-1)
Fondo europeo de desarrollo regional (proyecto VA112P17)
Fondo europeo de desarrollo regional (proyecto VA112P17)
Propietario de los Derechos
Elsevier
Idioma
eng
Tipo de versión
info:eu-repo/semantics/submittedVersion
Derechos
openAccess
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