Clustering U.S. 2016 presidential candidates through linguistic appraisals

Abstract

The main purpose of this paper is to cluster the United States (U.S.) 2016 presidential candidates taking the linguistic appraisals made by a random representative sample of adults living in the U.S. as our starting point. To do this, we have used the concept of ordinal proximity measure (see García-Lapresta and Pérez-Román), which allows to determine the degree of consensus in a group of agents when a set of alternatives is evaluated through non-necessarily qualitative scales.