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dc.contributor.authorGonzález del Pozo, Raquel 
dc.contributor.authorGarcía Lapresta, José Luis 
dc.date.accessioned2020-11-04T07:34:17Z
dc.date.available2020-11-04T07:34:17Z
dc.date.issued2021
dc.identifier.citationJournal of Theoretical and Applied Electronic Commerce Research, 2021, Vol.16, Issue 2,128-139es
dc.identifier.issn0718–1876es
dc.identifier.urihttp://uvadoc.uva.es/handle/10324/43293
dc.descriptionProducción Científicaes
dc.description.abstractUser reviews are a new source of information in the hospitality and tourism sector. Usually, these reviews contain comments of users and assessments expressed through ordered qualitative scales. The website Booking.com uses a smiley face scale to ask users the degree of satisfaction regarding several aspects of accommodations. The scoring system of the website assigns numerical values to each item of the smiley face scale. However, when users perceive different proximities between pairs of items of an ordered qualitative scale, these numerical codifications are because they may misrepresent the original ordinal information. In this paper, we analyze the drawbacks and limitations of the scoring system of Booking.com and we manage its smiley face scale through a purely ordinal procedure. This procedure avoids assigning numerical codifications to items of scales and it takes into account how users perceive the proximities between pairs of items. The findings show the importance of considering how users understand qualitative scales when they face subjective assessments through ordered qualitative scales.es
dc.format.mimetypeapplication/pdfes
dc.language.isoenges
dc.publisherUniversidad de Talca (Chile)es
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subject.classificationEncuestas onlinees
dc.subject.classificationOnline surveyses
dc.titleManaging the Smiley Face Scale Used by Booking.com in an Ordinal Wayes
dc.typeinfo:eu-repo/semantics/articlees
dc.rights.holder© 2021 Universidad de Talca (Chile)
dc.identifier.doi10.4067/S0718-187620210002001es
dc.relation.publisherversionhttp://www.jtaer.com/es
dc.peerreviewedSIes
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional*
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersiones


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