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dc.contributor.authorGarcía Lapresta, José Luis 
dc.contributor.authorMoreno Albadalejo, Pablo
dc.contributor.authorPérez Román, David 
dc.contributor.authorTemprano García, Víctor 
dc.date.accessioned2021-05-05T11:09:53Z
dc.date.available2021-05-05T11:09:53Z
dc.date.issued2021
dc.identifier.citationApplied Soft Computing, 2021, vol. 106, p. 107279es
dc.identifier.issn1568-4946es
dc.identifier.urihttp://uvadoc.uva.es/handle/10324/46481
dc.descriptionProducción Científicaes
dc.description.abstractIn this paper, a new multi-criteria procedure is devised for new product devel-opment decision-making made from survey data. Groups of panelists evaluateseveral product categories regarding different criteria, each one through a spe-cific qualitative scale, which ultimately will guide decision-makers to develop anew product in a specific category. These qualitative scales are equipped withordinal proximity measures that collect the perceptions about the proximitiesbetween the terms of the scales by means of ordinal degrees of proximity. Thelinguistic assessments provided by panelists are compared with the highest termsof the corresponding qualitative scales. In order to aggregate the obtained or-dinal degrees of proximity, a homogenization process is provided. It avoids anycardinalization procedure in the ordinal proximity measures associated with theordered qualitative scales used for assessing the alternatives regarding different criteria. Products categories are ranked taking into account the medians of thehomogenized ordinal degrees of proximity.es
dc.format.mimetypeapplication/pdfes
dc.language.isoenges
dc.publisherElsevieres
dc.rights.accessRightsinfo:eu-repo/semantics/openAccesses
dc.subject.classificationQualitative scalees
dc.subject.classificationOrdinal proxim-ity measureses
dc.titleA multi-criteria procedure in new product development using different qualitative scaleses
dc.typeinfo:eu-repo/semantics/articlees
dc.rights.holder© Elsevieres
dc.identifier.doi10.1016/j.asoc.2021.107279es
dc.relation.publisherversionhttps://www.sciencedirect.com/science/article/pii/S1568494621002027es
dc.identifier.publicationfirstpage107279es
dc.identifier.publicationtitleApplied Soft Computinges
dc.identifier.publicationvolume106es
dc.peerreviewedSIes
dc.type.hasVersioninfo:eu-repo/semantics/submittedVersiones
dc.subject.unesco12 Matemáticases


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