The concept of translation unit has been widely debated in translation studies from different approaches, but the fact that there is not a significant number of empirical studies reinforces the existing disagreement on its nature. In translation technologies, the notion of translation unit does not seem to correspond to classical approaches adopted by translation studies. The present contribution aims to explore these hypothetically opposed notions, focusing on the localization of online content. To that end, this study will examine four theories considered relevant in localization, related to functionalist and cognitive approaches, as well as the technological perspective on the translation unit. To exemplify and test this hypothetical dichotomy of approaches, a qualitative study will be conducted on a number of translation units from a translation and technological perspective.
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