This study breaks new ground by examining determinants of away fan travel
in a professional football league. Using data from two consecutive seasons of
the Spanish league, a gravity model is estimated based on a three-dimensional
panel to discuss the effects of a number of factors that influence the
flows of away fans. Results evidence the importance of factors such as
distance between locations, the day or time the match is played, and
uncertainty concerning the visiting team’s current form. Joint interpretation
of all these factors by the clubs and by those organising the competition may
help to reshape their management strategies, which would result in
increased flows of away supporters and an increase in sports clubs’ revenues
from this concept.
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