| dc.contributor.author | Núñez Cansado, María Ángeles | |
| dc.contributor.author | Juarez Varón, David | |
| dc.contributor.author | Carrascosa Méndez, Gabriel | |
| dc.date.accessioned | 2024-12-26T10:24:52Z | |
| dc.date.available | 2024-12-26T10:24:52Z | |
| dc.date.issued | 2024-09 | |
| dc.identifier.citation | Sustainable Technology and Entrepreneurship, ( septiembre 2024) Volume 3, Issue 3, 100069 | es |
| dc.identifier.issn | 2773-0328 | es |
| dc.identifier.uri | https://uvadoc.uva.es/handle/10324/72999 | |
| dc.description | Producción Científica | es |
| dc.description.abstract | This study explores the complex dynamics between Lebanese women entrepreneurs’ Entrepreneurial Orientation (EO) and their propensity to launch new sustainable businesses by examining the mediating function of dynamic capabilities and the moderating influence of digitalization. Dynamic Capabilities are expected to be a crucial mechanism through which entrepreneurship orientation positively affects sustainable start-up intentions. A total of 351 Lebanese women entrepreneurs were carefully chosen to serve as the research sample. The present study
used structural equation modeling (SEM), which permits a systematic examination of the interaction between the
constructs, to investigate the correlations and dynamics between the variables. The findings of this research have practical implications for policymakers, business support entrepreneurs, and aspiring women entrepreneurs in Lebanon. Understanding the underlying mechanisms that drive start-up intentions among Lebanese women entrepreneurs can inform the design and implementation of targeted interventions and support mechanisms that promote entrepreneurship and innovation in the sustainable development. This article illustrates and explains how dynamic capabilities mediate the relationship between women’s entrepreneurial orientation and entrepreneurial sustainable start-up intention and how digitalization moderates the relationship between innovation and entrepreneurial start-up intention in the Lebanese context | es |
| dc.format.mimetype | application/pdf | es |
| dc.language.iso | eng | es |
| dc.publisher | Elservier | es |
| dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
| dc.subject | Comunicación | es |
| dc.subject.classification | AdvertisingCommunication entrepreneurshipTechnologyNeuromarketingConsumer psychologyStrategic media planningResidual effectAffective chronometry | es |
| dc.title | Analysis of the residual effect using neuromarketing technology in audiovisual content entrepreneurship | es |
| dc.type | info:eu-repo/semantics/article | es |
| dc.identifier.doi | 10.1016/j.stae.2023.100069 | es |
| dc.relation.publisherversion | https://www.sciencedirect.com/science/article/pii/S2773032823000329 | es |
| dc.identifier.publicationfirstpage | Introduction The term "entrepreneurial orientation" (EO) refers to a set of capabilities shared by successful entrepreneurs, including autonomy, proactiveness, and risk-taking (Hwang et al., 2019). Autonomy, proactive, and risk-taking start-ups often release new goods and services, seizes opportunities as they come and is always ready for risky opportunities (Maziriri et al., 2024; Pratono et al., 2019). While it is well known that EO encourages more entrepreneurship, many current and former entrepreneurs have found that it significantly increases their motivation to launch their ventures (Yu et al., 2019). Given the Lebanese conditions, the country’s economic growth and business development must understand what drives new firms to launch (Zhai et al., 2018). In light of Lebanonese uncertain social and financial environment, Dubey et al. (2020) stress the need to research the relation between an entrepreneurial orientation and entrepreneurial start-up intention. Businesses need dynamic capabilities (DC) to succeed in dynamic marketplaces (Teng et al. (2023). These capabilities include quick thinking, innovative problem-solving, and the capacity to move forward (Quinton et al., 2018). Concerning the potential mediating and moderating variables between entrepreneurial orientation (EO) and entrepreneurial start-up intention (SI), there is a dearth of studies, especially in Lebanon done about this topic (Shatila et al., 2023). The study shows that the effects of this tendency are evolving fast due to digitization’s substantial impact on start-up entrepreneurs’ goals (Nigam & Shatila, 2023). Lebanese civilians largely believed that inflation, political unrest, and the Beirut bomb were to blame for the current economic catastrophe in Lebanon (Shatila & Jalloul, 2022). Despite the firm’s ability to generate cash and create new jobs, it is now facing problems; thus, innovative solutions are immediately needed. Due to a spike in entrepreneurial activity and support networks, Lebanon is seeing a thriving entrepreneurial environment. In order to maintain and expand this | es |
| dc.identifier.publicationissue | Volume 3, Issue 3, 100069 | es |
| dc.identifier.publicationlastpage | dynamic capabilities mediate this relationship. The overall impact rises to 0.534 (β = 0.615) when the mediation via DC is considered, even if the direct effect of PRO → INT is substantial (0.322). This shows that being proactive affects entrepreneurial ambition directly and indirectly by improving one’s dynamic capabilities. The indirect impact of 0.213 and p-value of 0.022 indicate that the mediation effect is statistically significant. These results highlight the critical function of dynamic capabilities in enhancing the effect of pro-activeness on entrepreneurs’ intentions to become entrepreneurs. It implies that ambitious would-be entrepreneurs are more likely to show an interest in striking out on their own and acquire the skills to make them appealing to investors. Viewed through the prism of Lebanon, a country that often has economic difficulties calling for creative and effective remedies, these discoveries take on even more importance. According to Karami and Tang (2019) and Al-Hakimi et al. (2021), ambitious entrepreneurs should aim to be proactive and exhibit dynamic capabilities. This led to the validation of the following hypothesis: H7. Dynamic Capabilities Mediate the relationship between Risk Taking and Entrepreneurial Start-up Intention The research findings showed an exciting relationship between digitization as a moderator, entrepreneurial start-up intention (SIU), and dynamic capabilities (DC). The results show that there are substantial direct impacts. The estimate is 0.451, and the CR is 7.899, indicating that dynamic capabilities significantly and positively impact entrepreneurial start-up intention. This highlights the significance of entrepreneurs with dynamic capabilities in encouraging their intention to start their businesses. There is a positive estimate of 0.224 and a very significant CR of 4.705 for the independent effect of digitalization on entrepreneurial starting intention. This shows that digitization is part of creating entrepreneurial intentions, suggesting that technological improvements help cultivate a start-up mentality. The moderation effect, denoted as DG x DC→SI, is the most significant finding. One area where digitization has a moderating role is in the relationship between entrepreneurial start-up aim and dynamic capabilities. With a ’***’ p-value indicating extraordinary statistical significance, the CR is an extraordinarily high 11.116 and the estimate for this moderating effect is 0.081. What this implies in practice is that the degree to which digitization influences the effect of dynamic capabilities on entrepreneurial intents fluctuates and is not constant. Dynamic capabilities have a beneficial effect on entrepreneur intentions to start their own enterprises, but the amount and presence of digitalization in the entrepreneurial context might make that effect stronger or weaker. This aligns with the findings of Al-Hakimi et al. (2021) and Karami and Tang (2019) which stated that the degree of digitization in a given context significantly affects how well dynamic capabilities motivate entrepreneurial intentions. Aspiring entrepreneurs may benefit even more from dynamic capabilities when using digital tools and tactics, which can increase their benefits. When planning strategies for today’s increasingly digital corporate world, entrepreneurs and lawmakers should keep this moderating impact in mind and consider the role of digitalization. This led to the validation of the following hypothesis: H8. Digitalization Moderates the relationship between Dynamic Capabilities and Entrepreneurial Start-up Intention Theoretical and practical contributions The theoretical aspects of the complex nature of entrepreneurial intents, including autonomy, risk-taking, initiative, and dynamic capabilities in the Lebanese environment, may be better understood by analyzing the results of several hypothesis models. Studies illuminate how one’s background, experiences, and personal capabilities impact entrepreneurial ambitions. According to the findings, entrepreneurs are more likely to launch their own businesses when given substantial autonomy. The opportunity to pursue one’s business aspirations is a primary allure. Scholars and politicians, this research argues, would do well to acknowledge the role of autonomy in fostering entrepreneurial aspirations, particularly in economically challenged regions such as Lebanon. According to the research, entrepreneurs must take risks to achieve their objectives. Sustainable entrepreneurship is becoming more popular among those not scared to take calculated risks. As far as this school of thinking is concerned, ambitious businesspeople in Lebanon need to be able to take measured risks. Every entrepreneur needs the capacity to pivot quickly. Those who are flexible and can quickly adapt to new environments tend to be more ambitious entrepreneurs. Aspiring entrepreneurs would do well to cultivate dynamic capabilities as a basis for good entrepreneurial decision-making. Theoretically, studies on mediation could shed light on what drives entrepreneurs to seek out specific goals. Flexibility and openness to new experiences connect with independence, taking risks, initiative, and wanting to start a business. This theoretical contribution posits that entrepreneurs with high dynamic capabilities may find that their ideas and actions significantly influence their intentions to develop a firm. The moderating research examines the relationship between entrepreneurial start-up intention and dynamic capabilities using digitalization as a moderator. This novel theoretical study aims to determine how digitization influences the effectiveness of dynamic capabilities in inspiring entrepreneurial aspirations. Limitations and future research Even though the hypothesis models have shed light on the dynamics of Lebanese entrepreneurs’ intentions, it is essential to note that they have some shortcomings that future studies and their real-world implementations may address. The results may not apply to a larger population since the study used a particular sample and context. It would be beneficial for future research to try to reproduce these results in a wider variety of environments, including a more comprehensive range of socioeconomic statuses, occupational fields, and cultural contexts. The hypothesis models are based on cross-sectional data, which shows entrepreneurs’ intentions and characteristics as they are. How these elements change over time and their effect on accurate sustainable entrepreneurial results could be better understood with the help of longitudinal research. Opportunity identification, resource acquisition, and venture planning are just a few facets that may comprise entrepreneurial goals. While the hypothesis models do an excellent job of capturing the idea of starting a firm, they fall short when capturing the whole entrepreneurial process. Additional investigation of these nuances may be possible in future studies. Finding causal correlations between the variables under study might be easier using experimental or longitudinal research approaches. Although digitalization is introduced as a moderator in the moderation study, the analysis refrains from delving into the particulars of digital platforms, tools, or tactics. Such research may help us understand the dynamics of intention evolution and the elements that influence the trajectory of entrepreneurial dreams. Making and using multi-dimensional measurements of entrepreneurial inclinations may help advance the field. Recognizing opportunities, acquiring resources, and preparing for the future are all parts of the intents that these metrics might reflect. Intentions to start a business are heavily influenced by contextual circumstances. Future studies must examine how economic environment, legal frameworks, and cultural norms affect entrepreneurial intentions to get the whole picture. It is possible to get insight into cultural differences in entrepreneurial intentions via comparative studies examining entrepreneurial intents across various locations and cultures. Future research in the context of Lebanese women entrepreneurs could focus on industry-specific dynamics, conduct longitudinal studies to track changes in start-up intentions over time, compare findings across cultures, employ qualitative methods to delve into experiential aspects, explore effective digitalization strategies, evaluate the impact of gender-specific policies, and consider external environmental factors. Additionally, cross-cultural | es |
| dc.identifier.publicationtitle | Analysis of the residual effect using neuromarketing technology in audiovisual content entrepreneurship | es |
| dc.identifier.publicationvolume | Volume 3, Issue 3, 100069 | es |
| dc.peerreviewed | SI | es |
| dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
| dc.type.hasVersion | info:eu-repo/semantics/publishedVersion | es |
| dc.subject.unesco | 6104.01 Procesos Cognitivos | es |
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 Internacional