Digital Technology Effects on Lifestyles in Marginalized Communities in Indonesia: Post Covid-19 Disaster

Abstract

Digital technology has an impact on people's lifestyles and behavior after the Covid-19 pandemic. The purpose of this study is to analyze (1) how digital technology works as a determinant of lifestyle in marginalized communities after the Covid-19 pandemic disaster? (2) how digital technology affects the behavior of marginalized communities after the Covid-19 pandemic disaster? (3) what is the direction of the social effects of digitalization on marginalized communities after the Covid-19 pandemic disaster? This research was conducted in Makassar, South Sulawesi Province, Indonesia using an exploratory-sequential design. Data collection utilized in-depth interviews, observations, surveys, and literature studies. Qualitative data analysis techniques using the 3-step technique and quantitative data analysis using frequency tabulation. The results of this study are: (1) digital technology as a determinant of lifestyle in marginalized communities through as a means of communication, as a means of building social networks, as the source of knowledge and information, as a means of transactions, as entertainment facility. (2) digital technology affects the behavior of marginalized communities in the form of having many social media accounts, appearing on social media, becoming part of the socialite, frequently post daily activities on social media, appear post attractive appearances on social media, shop via online stores. (3) the direction of the social effect of digital technology will become a necessity and part of human life. In conclusion, digital technology affects people's behavior and lifestyle until after the Covid-19 pandemic disaster.