2026-04-28T19:06:07Zhttps://uvadoc.uva.es/oai/requestoai:uvadoc.uva.es:10324/176572021-06-29T15:16:09Zcom_10324_38col_10324_852
UVaDOC
advisor
Gómez Rubio, Leire
author
Calzado Muñoz, Gonzalo
editor
Universidad de Valladolid. Facultad de Filosofía y Letras
2016-07-07T10:33:55Z
2016-07-07T10:33:55Z
2015
http://uvadoc.uva.es/handle/10324/17657
En este Trabajo de Fin de Grado se lleva a cabo un estudio de la evolución de la audiencia juvenil en los principales medios de comunicación entre 2004 y 2014. Para ello, se realiza un análisis de los estudios de las principales empresas dedicadas a la medición de audiencias en medios de España (Estudio General de Medios, Barlovento Comunicación y Kantar Media) con el fin de comprobar si el sector joven cuenta con informes específicos o si, por el contrario, su investigación no difiere de la de otros grupos poblacionales.
Palabras Clave: audiencia juvenil, evolución, Internet, Radio, Televisión, Periódicos, Barlovento Comunicación, Estudio General de Medios, Kantar Media.
In the present Final Degree Project a study has been carried out in which we determine how young people’s preferences in media have changed between 2004 and 2014. To such a purpose we have analyses the most important companies dealing audience measuring in Spanish media (General Media Study, Barlovento Communication and Kantar Media) in order to check whether young people can render specific results or if, on the contrary, they don’t differ from other age groups.
Keywords: youth audience, evolution, Internet, Radio, Television, Newspapers, Barlovento Communication, General Study Media, Kantar Media
spa
Attribution-NonCommercial-NoDerivatives 4.0 International
Juventud - España
Medios de comunicación social y juventud
Estudio y evolución de la audiencia juvenil en España (2004-2014)
info:eu-repo/semantics/bachelorThesis
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
URL
https://uvadoc.uva.es/bitstream/10324/17657/1/TFG_F_2015_139.pdf
File
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1084685
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TFG_F_2015_139.pdf