<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/xsl" href="static/style.xsl"?><OAI-PMH xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/ http://www.openarchives.org/OAI/2.0/OAI-PMH.xsd"><responseDate>2026-05-05T21:28:24Z</responseDate><request verb="GetRecord" identifier="oai:uvadoc.uva.es:10324/19444" metadataPrefix="marc">https://uvadoc.uva.es/oai/request</request><GetRecord><record><header><identifier>oai:uvadoc.uva.es:10324/19444</identifier><datestamp>2021-06-29T16:02:44Z</datestamp><setSpec>com_10324_38</setSpec><setSpec>col_10324_852</setSpec></header><metadata><record xmlns="http://www.loc.gov/MARC21/slim" xmlns:doc="http://www.lyncode.com/xoai" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:dcterms="http://purl.org/dc/terms/" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
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<subfield code="a">Pescador Calleja, Alvar</subfield>
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<subfield code="c">2016</subfield>
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<subfield code="a">As Author’s thesis found on the website of the company1, MILZU is a cereals brand inspired by making some kinds of cereals. This company makes his products using some natural ingredients and with the objective that their products are as healthy as possible.&#xd;
This company offers three different kinds of products:&#xd;
 For children.&#xd;
 For adults.&#xd;
 BIO.&#xd;
Each product has its own features to help you satisfy the needs of customers.&#xd;
Figure 1: Milzu! logo2&#xd;
In reference to other website3, MILZU is the most delicious and healthiest power-cereal brand from Latvia, which tells this lands story and gathers its power by offering really powerful cereals for children and adults. MILZU inspires kids to grow big and strong, to search and acknowledge their inner talents. Adults are inspired to remember about their strengths, which makes them glad and happy.</subfield>
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<subfield code="a">http://uvadoc.uva.es/handle/10324/19444</subfield>
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<subfield code="a">Marketing-Planificación</subfield>
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<subfield code="a">Marketing Plan to introduce MILZU! in Spain</subfield>
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