2026-04-14T12:27:16Zhttps://uvadoc.uva.es/oai/requestoai:uvadoc.uva.es:10324/283622022-03-30T07:27:34Zcom_10324_38col_10324_852
Rodrigo Martín, Luis
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Ruiz Tomé, Gonzalo
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Vidal Carbajo, Diego N.
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Yuguero Benito, Ismael
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Universidad de Valladolid. Facultad de Ciencias Sociales, Jurídicas y de la Comunicación
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2018-01-23T08:03:57Z
2018-01-23T08:03:57Z
2017
http://uvadoc.uva.es/handle/10324/28362
En este proyecto profesional presentado, realizamos una propuesta publicitaria para la marca de vehículos Smart, bajo el concepto creativo “Creerse diferente no significa serlo. Sé Smart”. A través de él, adaptamos esta idea a un spot, una cuña de radio y una gráfica, teniendo el mismo contexto que el concepto creativo. Con ello pretendemos mostrar diferentes características del Smart Fortwo Electric mediante las emociones que llega a transmitir.
Grado en Publicidad y Relaciones Públicas
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Campañas publicitarias - Creatividad
Smart Fortwo Electric Drive
“SÉ SMART”
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