2026-05-05T19:21:55Zhttps://uvadoc.uva.es/oai/request

oai:uvadoc.uva.es:10324/390302021-06-23T11:42:00Zcom_10324_1180com_10324_931com_10324_894col_10324_1375

00925njm 22002777a 4500 dc Buhalis, Dimitrios author Antón Martín, María del Carmen author Camarero Izquierdo, María Carmen author Laguna García, Marta author 2019 Gastronomy is an essential component of the travel experience and isbecoming one of the “best things to do” in many destinations. Impressions gained from local food coupled with tourists’ attitudes can influence the living experience. This paper analyses the extent to whichthe perceived authenticity of local food, the degree of adaptation andcultural contrast determine memorable tourist experiences. Moreover, itproposes the moderating effect of searching for authenticity andadaptation ability. Results from a sample of international tourists whotried a typical dish support the positive effect of authenticity and culturalcontrast on the perceived experience, whereas product adaptationreduces the perception of authenticity and cultural contrast. Authenticityhas a greater effect on experience perception when actively sought bytourists, and individuals are less influenced by cultural contrast whenthey are unable to adapt to different cultures. Journal of Hospitality Marketing & Management, January - February 2019, vol. 28, issue 7m p. 743-764. 1936-8623 http://uvadoc.uva.es/handle/10324/39030 10.1080/19368623.2019.1564106 743 7 764 Journal of Hospitality Marketing & Management 28 1936-8631 Adaptación cultural turismo gastronómico Impacts of authenticity, degree of adaptation and cultural contrast on travellers’ memorable gastronomy experiences