2026-04-14T16:49:03Zhttps://uvadoc.uva.es/oai/requestoai:uvadoc.uva.es:10324/390622021-09-13T07:39:38Zcom_10324_1180com_10324_931com_10324_894col_10324_1375
San Martín Gutíerrez, Sonia
Jiménez Torres, Nadia
Camarero Izquierdo, María Carmen
San José Cabezudo, Rebeca
2019-11-06T13:54:44Z
2019-11-06T13:54:44Z
2020
Journal of Theoretical and Applied Electronic Commerce Research, May 2020, vol.15, Issue 2, p. 59-75
ISSN 0718–1876
http://uvadoc.uva.es/handle/10324/39062
10.4067/S0718-18762020000200105
0
2
0
Journal of theoretical and applied electronic commerce research
15
0718-1876
Producción Científica
The smartphone has made gaming more accessible and desirable for a wider market than ever before. Game apps are one of the most consumed and fastest growing products in the world today. Yet, few studies have thus far explored the implications of games apps consumption from a consumer perspective, addressing the transfer of abilities from one technological field to another. The main purpose of this paper is threefold: to ascertain the role of personality as a determinant of self-efficacy, to establish whether there is a transfer process from self-efficacy in video gaming with apps to online shopping and to analyze the impact of self-efficacy on the online purchase of game-related products. Results show that neuroticism, extraversion, and agreeableness determine the gaming self-efficacy that is transferred to online shopping self-efficacy and finally to the online purchase of game-related products. These insights provide interesting managerial implications that could affect video game marketing.
Ministerio de Economía y Competitividad (proyecto ECO2017-82107-R)
Fondo europeo de desarrollo regional (proyecto VA112P17)
Junta de Castilla y León (proyecto VA112P17)
application/pdf
eng
Universidad de Talca (Chile)
info:eu-repo/semantics/openAccess
http://creativecommons.org/licenses/by-nc-nd/4.0/
Universidad de Talca (Chile)
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Consumidores - conducta
Videojuegos
Mercado electrónico
Aplicaciones móviles
Videojuegos
5311.05 Marketing (Comercialización)
The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps
info:eu-repo/semantics/article
info:eu-repo/semantics/submittedVersion
http://www.jtaer.com/portada.php?agno=2020&numero=2#
SI