2026-04-30T00:19:41Zhttps://uvadoc.uva.es/oai/requestoai:uvadoc.uva.es:10324/404092021-06-23T11:13:25Zcom_10324_1164com_10324_931com_10324_894col_10324_1330
UVaDOC
author
Muñiz, Carlos
author
Campos Domínguez, Eva María
author
Saldierna Salas, Alma Rosa
author
Dader, José Luis
2020-02-01T17:43:59Z
2020-02-01T17:43:59Z
2017
Carlos Muñiz , Eva Campos-Domínguez , Alma Rosa Saldierna & José Luis Dader (2017): Engagement of politicians and citizens in the cyber campaign on Facebook: a comparative analysis between Mexico and Spain, Contemporary Social Science, DOI: 10.1080/21582041.2017.1367832
2158-2041
http://uvadoc.uva.es/handle/10324/40409
10.1080/21582041.2017.1367832
102
1
113
Contemporary Social Science
14
2158-205X
This study explores the use of Facebook by political actors in election campaigns, establishing the extent to which candidates, parties and citizens engaged in online participation through different online tools provided by this social networking site. A comparative content analysis of the Facebook pages of the main candidacies in the election campaigns in Spain (Castilla y León) and Mexico (Nuevo León) in 2015 was carried out. The results reveal a positive relationship between types of engagement, especially in the Mexican campaign, where politicians and users score systematically higher in all variables measuring engagement. However, results also indicate that the citizen engagement was of higher quality/
intensity in the Spanish campaign.
spa
Engagement of politicians and citizens in the cyber campaign on Facebook: a comparative analysis between Mexico and Spain
info:eu-repo/semantics/article
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URL
https://uvadoc.uva.es/bitstream/10324/40409/1/2019%20Muniz_Campos_et%20al.pdf
File
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2019 Muniz_Campos_et al.pdf