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<mods:namePart>González Pachón, Laura</mods:namePart>
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<mods:namePart>Sanmartín Sampedro, Fernando</mods:namePart>
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<mods:namePart>Universidad de Valladolid. Facultad de Ciencias Sociales, Jurídicas y de la Comunicación</mods:namePart>
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<mods:abstract>En el presente estudio abordaremos el concepto de la publicidad denigratoria, de qué manera está legislada y con qué otras normas se encuentran relacionadas.  &#xd;
 &#xd;
Hay múltiples casos de la publicidad ilícita en el ordenamiento jurídico español, pero en este trabajo veremos algunos de los ejemplos más destacables en relación con la publicidad denigratoria. Además, analizaremos este tipo de publicidad a partir de diversas sentencias del Tribunal Supremo y resoluciones de Autocontrol.</mods:abstract>
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<mods:accessCondition type="useAndReproduction">Attribution-NonCommercial-NoDerivatives 4.0 Internacional</mods:accessCondition>
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<mods:topic>Publicidad engañosa - Derecho</mods:topic>
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<mods:subject>
<mods:topic>Mensaje publicitario</mods:topic>
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<mods:titleInfo>
<mods:title>La publicidad denigratoria en España</mods:title>
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