2026-04-28T21:38:29Zhttps://uvadoc.uva.es/oai/request

oai:uvadoc.uva.es:10324/454762026-03-05T07:13:39Zcom_10324_1180com_10324_931com_10324_894col_10324_1375

The Combinations of Market and Non-Market Strategies That Facilitates Family Firm Survival Basco, Rodrigo Rodríguez Escudero, Ana Isabel Martín Cruz, Teresa Natalia Barros Contreras, Ismael Segundo Empresas familiares Gestión de empresas Producción Científica Even though family firms are characterized by an overlap between the family and business systems, family business research has focused separately on how family firms compete (i. e., strategic behavior) and how families are involved their firms (i. e., types of family orientation). With the aim of closing this research gap, we draw on the heterogeneity principle of family firms and the equifinality principle of the configurative approach to conjecture that family firms can successfully adjust their strategic behavior and family business orientation in a variety of ways to enhance their likelihood of survival. We follow a sample of Spanish family firms over an 11-year period (2004–2015) to test our model. Based on the Kaplan–Meier survival estimator and the Cox proportional hazard model, we find that survival likelihood is higher when firms combine a differentiation strategy with a business-first or a family-enterprisefirst orientation or when firms follow a low-cost strategy with a family-first orientation. 2021-03-04T12:53:41Z 2021-03-04T12:53:41Z 2020 info:eu-repo/semantics/article Entrepreneurship Research Journal, 2020. 2157-5665 http://uvadoc.uva.es/handle/10324/45476 10.1515/erj-2019-0258 Entrepreneurship Research Journal 2157-5665 eng https://www.degruyter.com/document/doi/10.1515/erj-2019-0258/html info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by-nc-nd/4.0/ Attribution-NonCommercial-NoDerivatives 4.0 Internacional De Gruyter SI