2026-04-28T01:15:53Zhttps://uvadoc.uva.es/oai/requestoai:uvadoc.uva.es:10324/459572021-10-20T09:50:50Zcom_10324_38col_10324_852
UVaDOC
advisor
Peña García, María Teresa
author
Lorenzo Alonso, Aarón
editor
Universidad de Valladolid. Facultad de Ciencias Económicas y Empresariales
2021-03-24T11:56:26Z
2021-03-24T11:56:26Z
2020
http://uvadoc.uva.es/handle/10324/45957
En este trabajo se comienza definiendo el marketing político, el marketing electoral y todos los aspectos circundantes a este último; desde su origen hasta la financiación de sus campañas electorales.
Respecto al marketing electoral, tema sobre el que se desarrolla el trabajo, se estudia su evolución en dos partes. Primero se describe la evolución de los elementos tradicionales del marketing electoral como el liderazgo político, su mensaje y los mítines entre otros. A continuación, se realiza lo mismo con los elementos más actuales, tales como internet, redes sociales y fake news.
Finalmente, debido a la situación excepcional causada por la crisis de la COVID-19 tanto en España como en el resto del mundo, se incluye un apartado dedicado a la influencia que ha tenido la pandemia en el marketing político y electoral.
This work begins by defining political marketing, election marketing and all
aspects surrounding the latter; from its origin to the financing of their election
campaigns.
With respect to the electoral marketing, subject on which the work is developed,
its evolution is studied in two parts. First, the evolution of the traditional elements
of electoral marketing is described, such as political leadership, its message and
the rallies, among others. Then, the same is done with the most current elements,
such as internet and social networks and fake news.
Finally, due to the exceptional situation caused by the COVID-19 crisis both in
Spain and the rest of the world, a section is included dedicated to the influence
that the pandemic has had on political and electoral marketing
spa
Attribution-NonCommercial-NoDerivatives 4.0 Internacional
Marketing - Elecciones
Marketing en internet
Nuevas estrategias del marketing electoral
info:eu-repo/semantics/bachelorThesis
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URL
https://uvadoc.uva.es/bitstream/10324/45957/1/TFG-E-1057.pdf
File
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359d5863dba9a081d3f150f2f3e9d80c
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application/pdf
TFG-E-1057.pdf