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<mods:namePart>Cruz López, Elisa María de la</mods:namePart>
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<mods:namePart>González Alonso, Mª Beatriz</mods:namePart>
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<mods:abstract>En este proyecto se presenta un análisis estratégico del sector del vino en España, y, concretamente de la empresa bodeguera Viñedos y Bodegas Gormaz, compañía con años de tradición y que está afincada en el pueblo San Esteban de Gormaz (Soria). En la diversidad de su cartera de productos cuenta con la marca “Doce Linajes”, la cual se encuentra dentro de la Denominación de Origen Ribera del Duero.</mods:abstract>
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<mods:title>Análisis estratégico. Viñedos y Bodegas Gormaz</mods:title>
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