2026-05-05T19:48:53Zhttps://uvadoc.uva.es/oai/requestoai:uvadoc.uva.es:10324/595762025-02-05T11:57:27Zcom_10324_1164com_10324_931com_10324_894col_10324_1330
00925njm 22002777a 4500
dc
Quevedo Redondo, Raquel
author
Navarro Sierra, Nuria
author
Berrocal Gonzalo, Salomé
author
Gómez García, Salvador
author
2021
This article analyzes the process of symbolic and critical-discursive construction of applications developed for mobile devices for some of the world’s most important heads of state through their manifestation in the ecosystem of mobile applications for iOS and Android. The sample includes 233 applications of 45 politicians from 37 countries. A content analysis-based method was applied to the discourse of these apps and users’ comments. The results reveal the dominant discourses in this scenario and identify the characteristics that influence their popularity, the influence of viral content and their reception in the connection between the mobile ecosystem and the political sphere. The discourse on the apps reveals a commercial interest and the existence of a diffuse diffusion of political commitment in terms of entertainment, parody and virality.
Social Sciences, 2021, Vol. 10, Nº. 8, 307
2076-0760
https://uvadoc.uva.es/handle/10324/59576
10.3390/socsci10080307
307
8
Social Sciences
10
2076-0760
Political communication
Communication in politics
Digital communications
Transmisión digital
Mobile communication systems
Telefonía móvil
Aplicaciones para móviles
Entretenimiento
Political leaders in the APP ecosystem