2026-04-28T19:32:05Zhttps://uvadoc.uva.es/oai/request

oai:uvadoc.uva.es:10324/644772025-09-17T09:50:05Zcom_10324_1188com_10324_931com_10324_894col_10324_1413

García Rapp, Florencia Anabel Leon, Laura 2024-01-12T11:36:36Z 2024-01-12T11:36:36Z 2024 Visual Communication Quarterly, online first https://uvadoc.uva.es/handle/10324/64477 10.1080/15551393.2023.2300765 #MADRES. Parodic Motherhood Discourses on Peruvian TikTok Producción Científica TikTok’s increasing cultural pervasiveness leading to a myriad of practices and discourses turn the platform into a rich digital fieldsite to interpret local dynamics. Here we analyze visual and textual discourses on (urban) Peruvian TikTok as sociocultural processes to reflect on popular media cultures and contribute to media studies and anthropology. This study examines 80 videos and more than 10.000 user comments around the content of two young male Peruvian digital creators @mikkele and @zagaladas −who upload humorous, parodic clips of themselves re-enacting their mothers− to better understand the articulation of motherhood performances. Filled with intergenerational tensions and gender differences, these videos and their comments are fruitful terrain to explore both legitimized and rejected maternal subjectivities. IJC-2020-042743-I/MCIN/AEI/10.13039/501100011033 ‘NextGenerationEU’/PRTR’ We wish to acknowledge support from the research project PROVULDIG2-CM (funded by the autonomous community of Madrid with grant number H2019/HUM-5775) and research group GICOMSOC from King Juan Carlos University, Spain. application/pdf eng Taylor and Francis info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by/3.0/ Attribution 3.0 Unported TikTok; digital cultures; popular cultures; parody; motherhood; media anthropology #MADRES. Parodic Motherhood Discourses on Peruvian TikTok info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion https://www.tandfonline.com/doi/full/10.1080/15551393.2023.2300765 SI