2026-04-26T20:21:42Zhttps://uvadoc.uva.es/oai/request

oai:uvadoc.uva.es:10324/660652025-09-17T11:15:43Zcom_10324_1188com_10324_931com_10324_894col_10324_1413

Varela Rodríguez, Miguel Vicente Mariño, Miguel 2024-02-09T09:05:24Z 2024-02-09T09:05:24Z 2022 Journal of Visual Communication in Medicine, 2022, vol. 45, n. 1, p. 26-42. 1745-3054 https://uvadoc.uva.es/handle/10324/66065 10.1080/17453054.2021.1964356 26 1 42 Journal of Visual Communication in Medicine 45 1745-3062 This article presents a quantitative analysis of mentions to cancer on Instagram. Using thousands of images with cancer-related hashtags, we build several visualisations to capture their distribution. Source images are clustered by their visual traits and by the incidence, prevalence, and mortality of the cancer site they refer to. Our goal is three-fold: to provide a quantitative basis for future research on the representation of cancer online; to offer an interpretation of the sources of the imbalanced representation of the different cancer sites; and to motivate a debate on how that representation may affect patients and families. application/pdf eng Taylor and Francis info:eu-repo/semantics/openAccess http://creativecommons.org/licenses/by-nc-nd/4.0/ Attribution-NonCommercial-NoDerivatives 4.0 Internacional Health communication; public understanding of science and technology; visual communication; social media; cancer Whose cancer? Visualising the distribution of mentions to cancer sites on instagram info:eu-repo/semantics/article info:eu-repo/semantics/acceptedVersion https://www.tandfonline.com/doi/full/10.1080/17453054.2021.1964356 SI