<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/xsl" href="static/style.xsl"?><OAI-PMH xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/ http://www.openarchives.org/OAI/2.0/OAI-PMH.xsd"><responseDate>2026-04-14T14:50:21Z</responseDate><request verb="GetRecord" identifier="oai:uvadoc.uva.es:10324/69403" metadataPrefix="dim">https://uvadoc.uva.es/oai/request</request><GetRecord><record><header><identifier>oai:uvadoc.uva.es:10324/69403</identifier><datestamp>2024-08-22T19:03:20Z</datestamp><setSpec>com_10324_38</setSpec><setSpec>col_10324_787</setSpec></header><metadata><dim:dim xmlns:dim="http://www.dspace.org/xmlns/dspace/dim" xmlns:doc="http://www.lyncode.com/xoai" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.dspace.org/xmlns/dspace/dim http://www.dspace.org/schema/dim.xsd">
<dim:field mdschema="dc" element="contributor" qualifier="advisor" lang="es" authority="1119639c662535ae" confidence="600" orcid_id="0000-0003-1038-6392">Martín Casado, Teresa Gema</dim:field>
<dim:field mdschema="dc" element="contributor" qualifier="author" authority="cdf373dd-5961-41cd-9535-4252307c7a33" confidence="600" orcid_id="">Coelho de Alvarenga e Melo, Anna</dim:field>
<dim:field mdschema="dc" element="contributor" qualifier="editor" lang="es" authority="EDUVA84" confidence="600" orcid_id="">Universidad de Valladolid. Facultad de Filosofía y Letras</dim:field>
<dim:field mdschema="dc" element="date" qualifier="accessioned">2024-08-22T09:18:22Z</dim:field>
<dim:field mdschema="dc" element="date" qualifier="available">2024-08-22T09:18:22Z</dim:field>
<dim:field mdschema="dc" element="date" qualifier="issued">2023</dim:field>
<dim:field mdschema="dc" element="identifier" qualifier="uri">https://uvadoc.uva.es/handle/10324/69403</dim:field>
<dim:field mdschema="dc" element="description" qualifier="abstract" lang="es">Este Trabajo de Fin de Máster supone el culmen de un proyecto profesional que se materializa en el desarrollo de un plan de comunicación y distribución para el cortometraje rodado por los alumnos del Máster en el curso académico de 2022/2023, intitulado “El Cuñao”. El trabajo tiene como objetivo desarrollar la estrategia de comunicación del cortometraje, para potenciar el impacto y el reconocimiento de "El Cuñao" en la industria cinematográfica, a través de una estrategia sólida y efectiva.</dim:field>
<dim:field mdschema="dc" element="description" qualifier="abstract" lang="es">This Master's Thesis represents the culmination of a professional project that materializes in the development of a communication and distribution plan for the short film shot by the Master's students in the 2022/2023 academic year, entitled "El Cuñao". The work aims to develop the communication strategy of the short film, to enhance the impact and recognition of "El Cuñao" in the film industry, through a solid and effective strategy.</dim:field>
<dim:field mdschema="dc" element="description" qualifier="sponsorship" lang="es">Departamento de Comunicación Audiovisual y Publicidad</dim:field>
<dim:field mdschema="dc" element="description" qualifier="degree" lang="es">Máster en Cine, comunicación e Industria Audiovisual</dim:field>
<dim:field mdschema="dc" element="format" qualifier="mimetype" lang="es">application/pdf</dim:field>
<dim:field mdschema="dc" element="language" qualifier="iso" lang="es">spa</dim:field>
<dim:field mdschema="dc" element="rights" qualifier="accessRights" lang="es">info:eu-repo/semantics/openAccess</dim:field>
<dim:field mdschema="dc" element="rights" qualifier="uri" lang="*">http://creativecommons.org/licenses/by-nc-nd/4.0/</dim:field>
<dim:field mdschema="dc" element="rights" lang="*">Attribution-NonCommercial-NoDerivatives 4.0 Internacional</dim:field>
<dim:field mdschema="dc" element="subject" qualifier="classification" lang="es">Estrategia de comunicación</dim:field>
<dim:field mdschema="dc" element="subject" qualifier="classification" lang="es">Distribución</dim:field>
<dim:field mdschema="dc" element="subject" qualifier="classification" lang="es">Cortometraje</dim:field>
<dim:field mdschema="dc" element="subject" qualifier="classification" lang="es">Cine</dim:field>
<dim:field mdschema="dc" element="subject" qualifier="classification" lang="es">Estrategia creativa</dim:field>
<dim:field mdschema="dc" element="subject" qualifier="classification" lang="es">Creatividad</dim:field>
<dim:field mdschema="dc" element="subject" qualifier="classification" lang="es">Communication strategy</dim:field>
<dim:field mdschema="dc" element="subject" qualifier="classification" lang="es">Distribution</dim:field>
<dim:field mdschema="dc" element="subject" qualifier="classification" lang="es">Short film</dim:field>
<dim:field mdschema="dc" element="subject" qualifier="classification" lang="es">Cinema</dim:field>
<dim:field mdschema="dc" element="subject" qualifier="classification" lang="es">Creative strategy</dim:field>
<dim:field mdschema="dc" element="subject" qualifier="classification" lang="es">Creativity</dim:field>
<dim:field mdschema="dc" element="subject" qualifier="unesco" lang="es">2209.02 Cinematografía</dim:field>
<dim:field mdschema="dc" element="title" lang="es">Plan de Distribución y Comunicación del Producto Cine: estrategia de comunicación del cortometraje “El Cuñao”</dim:field>
<dim:field mdschema="dc" element="type" lang="es">info:eu-repo/semantics/masterThesis</dim:field>
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